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Inside Mutuals, the London speed dating event for music-lovers
Ten+ years of dating apps later and still singles are hating on dating. What we hear most often is a sense of fatigue and frustration with how the apps ultimately push the chances of real connection further away! So… we decided to take things into our own hands and make ‘Mutuals’ - a speed dating event born to bring friends and friends of friends together in search of love.
Our first two events mostly circulated around our original circles of ‘mutuals’ but after the first two events we began to see it grow. At first we were hesitant of how the growth would impact the ‘mutals’ element of our event, but after much umming and ahhing— we thought to ourselves, what better way to keep that ‘‘friends of friends’ feeling than by building the community around a common thread: a love for music.
The idea was simple but necessary -
TAKE DATING OFF- SCREENS!!!
The process was also relatively simple. Throw a bunch of singles into one room, with candlelit tables and a crowd of lovely people. For many of us music is a key part of our love language, so naturally listening to new music is the perfect conversation starter.
So here’s how the date night works:
Step 1. Attendees get to go on 15 3-minute mini dates.
Step 2. After the speed dating ends, there’s a social to mingle, enjoy the music and maybe even get deeper with the dates you’ve vibed with.
Step 3. Each ‘dater’ tells the team who their top dates are, and if there’s a match, they put you in touch after the event.
For now, our age range focuses on late 20s - late 30s queer, femme, and straight couple events. Our events started small but are gaining more and more of a following, and with the expansion of our 'mutuals' comes more exciting possible connections!!
Follow us on Instagram @mutuals_dating to keep updated.
Words by: Mutual Founders; Ella, Kyia and Ruby
Photography by: Luca Cruz-Cahn @lucacruzcahn